The
Wildwoods are a series of connected towns down on the southern tip
of the New Jersey shoreline.
Guidebooks warned us that Wildwood was the trashy cousin of Cape
May, a truly hideous, over-flounced olde worlde Victorian resort,
described by all as "charming." We'd choose trash over Victoriana
any day of the week, so off we went.
The Wildwoods are where the Jetsons would come on holiday if they
were real people. In Wildwood there are few places where your eyeline
is not invaded by boomerang shapes, Tiki craziness, zig-zags, insane
neon signage, plastic palm trees and crazy-shaped swimming pools,
and colour colour everywhere.
As we drove into town it was impossible to choose where to stay,
the facades drew us in, all were incredible examples of prime populuxe
Doo Woppery. Should we go for the pink concrete overhangs of The
Eden Roc? Or the eye-popping neon of The Pink Champagne? The Starlux
looked cute, although it was a neo-Doo Wop building. How about The
Lollipop, The Friendship 7 or The Bel Air, which was named after
the original owner's car. I liked The Jolly Roger, a motel emblazoned
with a giant pirate figure. The Aztec and The Gondolier had great
motifs too. Whilst The Kona Kai and The Tahiti drew us closer, we
eventually settled for The Caribbean.
The Caribbean Motel is a U-shaped building that overlooks an inverted
U-shaped pool. Its windows zig-zag in and out, as though they are
looking to the future. It has a space age ramp curling around one
end of it, overlooking a shuffleboard grid. At night a canopy of
coloured lights come out to twinkle in the darkness. It's painted
in shades of green. Every room has a giant picture window that looks
out onto the architectural madness.
A night at The Caribbean in high season is not cheap, nor is it
as flashy inside as it is outside. It was hard not to feel a little
bit duped as we walked through the door and took in the shabbiness
of the room. We paid good money for this? No wonder these places
are going out of business. There were some saving graces: the gorgeous
original pink and green bathroom, with added weird boxy bakelite
coffeemaker attached to the wall.
And then there was the music knob. The staff at The Caribbean pipe
an oldies radio station out by the pool all day. If you want to
hear a hit from yesteryear close up, all you have to do is turn
the music knob up to ten and you've got a party in your room. Who
needs new-fangled iPods, or even CDs? The music knob takes care
of business for sure.
We stayed in Wildwood for a couple of days. We were at the end of
our holiday and needed somewhere to rest. We spent the time lying
by the pool, hiring very cute cruiser bikes and riding around the
town, and swooning over the architecture. On our last night there
was a storm. We sat on our balcony watching the rain come down and
the streets flood. Over a foot of rain fell, or so it said in the
news. By the morning it had all drained away. Life is so much bigger
in America.
Cape May benefits from some preservation order kind of thing, whereas
The Wildwoods do not. Cape May has Victorian architecture, places
of real historic value, sisters to other Victorain resorts around
the country. The Wildwoods only have the highest concentration of
original 1950s Doo Wop architecture to be found anywhere in the
world. Whilst another bed and breakfast pops up in Cape May, real
beauties like the Satellite, the Carousel Motel and the Wildwood
Diner are about to be demolished. Just so you know.
Meanwhile, the Doo Wop Preservation League is trying to save these
fantastic buildings. They organise architectural tours after dark,
pointing out "electric persuasion" signs, and neon that is so lovely
it makes you want to weep. You should find out more about their
work, maybe support them if you can. Perhaps you'd like to take
a trip to The Wildwoods yourself because it looks as though its
Doo Wop history might not last forever.
Doo
Wop Preservation League
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